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Jacksonville Confidential has the drop on the newest addition to Downtown nightlife.

The Ivy Ultra Bar on Bay St. opens this Friday, August 22nd. The website describes it as “upscale nightclub meets neighborhood bar” for “when average isn’t good enough”. Not so upscale as to declare itself “Jacksonville’s newest edition[sic] to downtown nightlife!”. It’s not a newspaper folks!

Probably not my scene but if anyone has a chance to check it out, let me know if it’s worth a gander. Any addition to the downtown scene is welcome in my book. Leave your comments on dress code, ambience, prices, etc.